FBN No. 1 in Business Day, CNBC Tops in Prime

By A.J. Katz 

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Fox Business Network continued to see its ratings grow across multiple dayparts during the first quarter of 2017.

In the business day time period (M-F, 9:30 a.m. – 5 p.m.), FBN was up +58 percent in total viewers compared to Q1 2016 and up +237 percent from Q1 2015.

Here’s a look at ratings for Q1 2017, beginning with Business Day which saw a total viewer win by FBN and a demo win by CNBC:

Business Day (M-F, 9:30 a.m. – 5 p.m.)

  • Fox Business: 212,000 total viewers / 31,000 A25-54
  • CNBC: 183,000 total viewers / 35,000 A25-54

In total day viewing CNBC had the edge on FBN:

Total Day (Mon – Sun, 6 a.m. – 6 a.m.)

  • CNBC: 143,000 total viewers
  • Fox Business: 139,000 total viewers

CNBC also took the lucrative prime time hours:

Prime Time (Mon – Sun, 8 p.m. – 11 p.m.): 

  • CNBC: 306,000 total viewers
  • Fox Business: 123,000 total viewers