Here’s an explanation of the BBC’s on-screen changes, from news head Richard Porter.
“We felt our existing appearance was beginning to look a bit tired and it was time for an update,” he blogs.
The British net has also “made some changes to what we call the ‘running orders’ of our news bulletins.” Here are the details…
> “This post is a perfect example of why all companies should adopt blogging,” a reader responds. It is an ideal way to rationalise the changes brought to a product (in this case, the BBC News program) and allow the audience to understand the benefits to them.”
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