“NBC Nightly News with Brian Williams” and the “CBS Evening News with Scott Pelley” both saw their best November Sweeps in 7 years among total viewers. But both newscasts lost viewers in the target news demo of 25-54 viewers. “Nightly” was up +4% compared to the Nov. 2012 sweep in viewers, but was down -9% in the demo. CBS was up +7% in viewers and down -7% in the demo.
“ABC World News with Diane Sawyer” didn’t move the needle among viewers and lost -6% of the 25-54 viewers.
The drop in younger viewers can be attributed in part to the national elections held last November. “Nightly,” which remains the most-watched evening newscast, had its best advantage over “World News” since 2010. But among younger viewers, and for the 3rd November in a row, ABC cut its gap with “Nightly” earning its smallest November news demo margin since 2008.
Numbers for November 2013 Sweep:
| NBC | ABC | CBS | |
|---|---|---|---|
| • Total Viewers: | 9,332,000 | 8,237,000 | 7,293,000 |
| • A25-54: | 2,344,000 | 2,050,000 | 1,790,000 |