“NBC Nightly News with Brian Williams” had a nearly 1 million Total Viewer lead last week on #2 “World News with Diane Sawyer,” which had more than a million more viewers than #3 “CBS Evening News with Scott Pelley.” But only Pelly’s broadcast held steady compared to the same week in 2011: -1% in Total Viewers and younger viewers.
In Total Viewers “Nightly” was down -12% and “World News” down -9% vs. the same week last year. In A25-54 viewers, “Nightly” was down -20% and “World News” was down -16%. Viewers flocked to the evening newscasts during the week of Jan. 10, 2011 following the tragedy in Tucson two days earlier.
Numbers for the week of January 9, 2012:
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| NBC | ABC | CBS | |
|---|---|---|---|
| • Total Viewers: | 9,261,000 | 8,292,000 | 7,010,000 |
| • A25-54: | 2,529,000 | 2,177,000 | 2,118,000 |