“NBC Nightly News with Brian Williams” was the most-watched evening newscast last week, with an 850K total viewer lead over “ABC World News with Diane Sawyer.” Year-over-year “World News” was up (+560K), “Evening News” was down (-130K) and “Nightly News” put up the same numbers.
Numbers for the week of Feb. 28:
| NBC | ABC | CBS | |
|---|---|---|---|
| • Total Viewers: | 9,320,000 | 8,470,000 | 6,020,000 |
| • A25-54: | 2,710,000 | 2,360,000 | 1,820,000 |
“NBC Nightly News” wins the February 2011 sweeps period with a 1.1 million lead over #2, “ABC World News.” The Diane Sawyer newscast was the only one to grow year-over-year, +1% in total viewers and had its best February in three years. CBS was down -4% and NBC was
down -10%. However last February, “Nightly News” got a boost — including its best week since 2005 — as NBC aired the 2010 Winter Olympics.
Numbers for February 2011 Sweeps:
| NBC | ABC | CBS | |
|---|---|---|---|
| • Total Viewers: | 9,710,000 | 8,550,000 | 6,290,000 |
| • A25-54: | 2,850,000 | 2,370,000 | 1,950,000 |