Evening News Ratings: Week of December 23 & Q4 2013

By Merrill Knox 

“NBC Nightly News with Brian Williams” caps off 2013 atop the evening news broadcasts, leading “ABC World News with Diane Sawyer” by +1,107,000 total viewers and +236,0000 A25-54 viewers for the week of December 23. Sawyer’s broadcast leads “CBS Evening News with Scott Pelley” by +1,018,000 and +884,000, respectively.

“World News” and “Evening News” were both down compared to the same week last year: Sawyer’s broadcast was down -4% in total viewers and -38% in the A25-54 demographic, while Pelley’s was down -3% and -43%, respectively. “Nightly News” was up slightly, +1%, in total viewers and down -32% in the demo.

Note: the averages are based on three days (Monday, Thursday and Friday) due to the Christmas holiday.

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Numbers for the week of December 23, 2013:

NBC ABC CBS
• Total Viewers: 8,725,000 7,618,000 6,537,000
• A25-54: 2,116,000 1,880,000 996,000

 

 

 

As for the fourth quarter: “Nightly” was number one for the 25th consecutive quarter, posting its best total viewer delivery in a fourth quarter since 2006. NBC also widened its total viewer lead over “World News” by +33% for the quarter. But the numbers are closer in the demo: ABC cut its year-to-year gap with NBC by -20% this quarter, posting its closest Q4 performance to NBC among younger viewers in 5 years.

Numbers for Q4 2013:

NBC ABC CBS
• Total Viewers: 8,996,000 7,925,000 6,925,000
• A25-54: 2,266,000 1,981,000 1,659,000

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