ESPN posted its highest-rated and most-viewed day in the network’s 31-plus year history on January 1, thanks to the Rose Bowl and Fiesta Bowl.
ESPN averaged a 4.3 rating (6,301,000 viewers, P2+; 4,259,000 homes) on New Year’s Day, breaking its previous old record set on Sept. 14, 2009 (3.4 rating; 4,456,000 viewers; 3,396,000 homes) when they aired a Monday Night Football doubleheader.
The week of Dec. 27, 2010-Jan. 2, 2011 was also ESPN’s highest-rated and most-watched, averaging a 2.2 rating (2,953,000 viewers and 2,148,000 homes.).
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ESPN’s previous best week was the same week a year earlier (Dec. 28, 2009 – Jan. 3, 2010), averaging a 1.7 rating (2,274,000 viewers; 1,708,000 homes).