Drudge Report Still a Significant Traffic Driver to News Sites

By David Cohen 

The Drudge Report may pale in comparison to Google, Facebook, and Twitter when it comes to size and scale, but in terms of driving traffic to news sites, it more than holds its own, according to a report released today by the Pew Research Center’s Project for Excellence in Journalism.

Of the 25 top news sites studied, The Drudge Report was a key driver of traffic to 19 of them, ranking second or third for 12 of the sites and posting impressive totals including 11 percent to FoxNews.com.

In terms of power users — defined as users who visited sites 10 or more times per month — three of the top six were cable news networks: CNN.com in first place with 17.8 percent, FoxNews.com at No. 2 with 16.4 percent, and msnbc.com coming in sixth with 11.1 percent.

In contrast, ABCNews.com drew 4.5 percent of visitors 10 or more times per month, and CBSNews.com just 2.2 percent.