Disney/ABC Reportedly Investing $30M in Fusion

By Mark Joyella Comment

The New York Post reports Disney/ABC will make a $30 million infusion of cash into Fusion, the millennial-focused partnership between Disney and Univision.

The Post cites “sources” and quotes from a presentation document prepared for the fundraising, that suggests the network is seeking to expand its digital reach with fresh content:

Fusion attracted 5 million unique online visitors in April, a 130 percent increase since December, the document reveals.

Sixty-eight percent of its traffic is from mobile devices, according to the document.

Comments

Advertisement
Advertisement