FBN averaged 192,000 total viewers for business day (9 a.m. -4 p.m.) Wednesday, up +98 percent vs. Tuesday. The boost comes following the network’s airing of its first presidential primary debate which was watched by 13.5 million TV viewers Tuesday night.
In the A25-54 demo the network averaged 45,000 viewers, topping CNBC for the first time ever. In fact, FBN beat CNBC every hour from 5 a.m.-11 a.m. ET in both total viewers and the demo.
The 8 a.m. hour of Maria Bartiromo’s Mornings with Maria was the most-watched show of the day, and, with 317,000 viewers, her most-watched ever.