Day 3 Impeachment Hearings Ratings: Fox News Remained Most-Watched Network, While NBC Stayed No. 1 Among Adults 25-54

By A.J. Katz Comment

TV ratings for the third day of impeachment proceeds have arrived, and they’re not half bad.

According to preliminary data from Nielsen, the morning session, which lasted from approximately 9 a.m. – 1:45 p.m. ET attracted an average of 11.4 million total TV viewers and 2.25 million A25-54 viewers across 6 Nielsen-measured networks.

Viewership, as one may have guessed, increased in the afternoon session to 13 million total viewers and 2.6 million adults 25-54. The afternoon coverage period was approximately 3:30 p.m. ET to 5:45 p.m.ET.

It’s pretty tough to compare day 3 ratings with previous days considering the different time intervals.

Day 2 (Friday, Nov. 15). hauled in an average of 12.7 million total TV viewers across 6 Nielsen-measured networks. The common coverage period on that day was  9 – 11 a.m. ET and 1 – 2 p.m. ET.

Day 1 coverage (Wednesday, Nov. 13) attracted an average of 13.79 million total TV viewers across 10 Nielsen-measured networks. But, if we look at the aforementioned 6 Nielsen-measured networks, a total average of 13.1 million viewers watched the day 1 proceedings from 10 a.m. – 3:30 p.m. ET.

Again, neither CNNI nor C-Span are included because they are not Nielsen-rated. The same goes for viewership on streaming.

Tuesday, Nov. 19

 Impeachment Hearing Day 3 Morning Coverage 
Network Total Viewers (000) A25-54 Viewers (000) Time Period (ET)
Fox News 2,254,000 330,000 9 a.m. – 1:45 p.m.
MSNBC 2,246,000 319,000 9 a.m. – 1:45 p.m.
ABC 1,904,000 444,000 9 a.m. – 2 p.m.
CBS 1,749,000 379,000 9 a.m. – 12:21 p.m.
NBC 1,718,000 468,000 9 a.m. – 2 p.m.
CNN 1,557,000 310,000 9 a.m. – 1:45 p.m.

What IS clear is that Fox News was the most-watched network during the morning common coverage, across cable and broadcast. According to preliminary data from Nielsen (and again, this could change later today), Fox News averaged 2.254 million viewers, +4,500 more than MSNBC.

ABC was the top broadcast network in total viewers, while NBC was easily the most-watched network, broadcast or cable, among adults 25-54.

 Impeachment Hearing Day 3 Afternoon Coverage 
Network Total Viewers (000) A25-54 Viewers (000) Time Period (ET)
MSNBC 2,539,000 349,000 3:30 – 5:45 p.m.
Fox News 2,518,000 374,000 3:30 – 5:45 p.m.
NBC 2,169,000 531,000 3:25 – 5:46 p.m.
ABC 2,073,000 493,000 3:25 – 5:49 p.m.
CBS 1,942,000 458,000 3:25 – 5:46 p.m.
CNN 1,715,000 350,000 3:30 – 5:45 p.m.

MSNBC pulled ahead in the afternoon session. It was the most-watched network, broadcast or cable, from 3:30 – 5:45 p.m. ET, averaging +20,000 more total viewers than Fox News.

NBC moved ahead of ABC in the afternoon in total viewers, and remained the dominant network among adults 25-54.

 Impeachment Hearing Day 3 Total Coverage (Cable News) 
Network Total Viewers (000) A25-54 Viewers (000) Time Period (ET)
Fox News 2,450,000 376,000 8:30 a.m. – 8:30 p.m.
MSNBC 2,326,000 338,000 8:30 a.m. – 8:30 p.m.
CNN 1,593,000 349,000 8:30 a.m. – 8:30 p.m.

Fox News held up as the top cable news network for day 3 coverage, averaging 2.45 million total viewers and 376,000 adults 25-54 from 8:30 a.m. – 8:30 p.m. ET. MSNBC and CNN split second place honors, per above.

*Preliminary Nielsen live-plus-same-day data

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