UPDATE: (5:10 p.m. ET)
Nielsen has released viewership data for 4 additional Nielsen-measured networks, bringing the total to 10. Nielsen now reports that an average of 13.79 million total TV viewers watched day 1 of the open impeachment hearing across the 10 Nielsen-measured networks: ABC, CBS, NBC, Telemundo, PBS, CNN, CNN en Español, Fox News, MSNBC and HLN (which aired the hearing on tape delay).
Nielsen is going with 10 a.m. – 4 p.m. ET as the average time period, despite the fact that coverage started and ended at different times on different networks. Plus, HLN didn’t even air the hearing in real-time.
Only 541,000 of the 13.79 million total TV viewers were A18-34. That may come across as relatively minuscule relative to the total (~4%). However, it’s far more likely that this demo streamed the debate, as opposed to watching it on TV.
On the other side – 10.64 million out of the 13.79 million total TV viewers were 55+; or roughly 77% of the total.
Original post: (2:06 p.m. ET)
Day 1 coverage of the public impeachment hearings attracted an average of 13.1 million total TV viewers across 6 Nielsen-measured TV networks.
This is according to early live-plus-same-day data from Nielsen.
Fox News averaged the largest total audience of the six Nielsen-rated networks that carried the day 1 proceedings, with 2.9 million. MSNBC came in second in total viewers, averaging 2.7 million. NBC averaged the fewest total viewers for its day 1 coverage, bringing in 1.68 million from 10 a.m. – 3:58 p.m. ET.
Among adults 25-54, traditionally the key news demo for advertisers, it was ABC News that finished at the top of the heap. ABC averaged 496,000 adults 25-54, +54,000 more than second place finisher Fox News.
ABC likely received an extra boost from its Kelly & Ryan lead-in. Kelly & Ryan traditionally beat their NBC and CBS competition in the 9 a.m. hour.
FNC finished in second place among adults 25-54 (and No. 1 out of the cable newsers), edging NBC by just +2,000 (442,000 vs. 440,000 A25-54). Following NBC was CNN, then CBS and MSNBC.
Wednesday, Nov. 13
|Impeachment Hearing Day 1 Coverage|
|Network||Total Viewers (000)||A25-54 Viewers (000)||Time Period (ET)|
|Fox News||2,885,000||442,000||10 a.m.- 3:30 p.m.|
|MSNBC||2,703,000||365,000||10 a.m.- 3:30 p.m.|
|ABC||2,008,000||496,000||9:50 a.m.-3:59 p.m.|
|CBS||1,970,000||384,000||9:55 a.m.-4:30 p.m.|
|CNN||1,856,000||428,000||10 a.m.- 3:30 p.m.|
|NBC||1,676,000||440,000||10 a.m.- 3:58 p.m.|
*Neither CNNI nor C-Span are included because they are not Nielsen-rated.
*This does not include streaming audience numbers.