It was quite a week for Dateline NBC from May 25-31.
The news magazine had three episodes finish in the Top 20 prime time shows in the key A25-54 demo. The last time that happened was back in 1999.
A breakdown of Dateline NBC’s big week:
- On Thursday, May 28 Josh Mankiewicz‘s The Evil to Come tied for the No. 2 rating of the night on the Big 4 networks, averaging 6.4 million viewers overall at 8 p.m ET.
- On Friday, Keith Morrison‘s The Secret Life of a Soccer Mom won the time period among ABC, CBS and NBC, averaging 5.3 million viewers overall at 10 p.m. ET
- On Sunday, Dennis Murphy‘s Shattered was the No. 1 telecast of the night on the Big 4 in the demo and averaged 6.2 million viewers overall from 7-9 p.m. ET.
And just last night, Dateline had its biggest Thursday delivery since April 2, averaging 6.4 million viewers. Dateline NBC looks to continue its success on Sunday when Natalie Morales’ series My Kid Would Never Do That returns at 8 p.m. ET.