‘Dateline NBC’ Posts Biggest Sunday Rating Since 2012

By Brian Flood 

Sunday’s “Dateline NBC” was the most-watched Sunday edition of the show in nearly three years, since Feb. 12, 2012, and topped “60 Minutes” in the A18-49 demo, and tied the CBS newsmagazine in the A25-54 demo.

“Dateline” last beat “60 Minutes” on Aug. 19, 2012, but on that night “60 Minutes” was a repeat. You have to go back almost 5 years, to May 23, 2010, for the last in-season win for “Dateline” over the CBS newsmagazine in the younger demo.

“Dateline” grew +89% in the key A25-54 demo compared to last week. With the NFL taking a week off in between the conference title games and Super Bowl Sunday, “60 Minutes” didn’t have its usual strong lead-in.