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“Dateline NBC” was the most-watched Friday “Dateline” in more than two and a half years. 7.86 million watched last night’s show, the most since March 25, 2011 when 8.15 million tuned in. The Cotton Bowl on FOX won the night. “Dateline” was second in the 8pm time period in viewers and tied, with “20/20” at 10pm, for No. 2 in the A18-49 demo (1.5 rating) for the night.
This was “Dateline’s” best Friday demo outing since Jan. 4, 2013 and tops in A25-54 (2.2 rating) since Dec. 28, 2012.