The Wrap takes a detailed look at the morning show wars and what they found will probably surprise a lot of people. The article essentially says CBS is doing its own thing, while “GMA and “Today” grab all the attention. And, as we showed you yesterday, it’s working: for the month of November, “CTM” is the only morning show to see viewer growth.
As “Today” and “Good Morning America” continue to duke it out for morning television’s top spot, “CBS This Morning” has been quietly but aggressively closing the gap. In the last couple of years, “CTM” has gone through a complete reboot in a last-ditch effort to save what was until recently a morning TV dud.