The breaking news coverage of the California wildfires lifted the cable networks’ ratings across the board yesterday. CNN was the big winner in the P25-54 demo. Their total day average (3a-3aET) was 297,000 viewers. FNC averaged 282,000. MSNBC: 150,000.
In Primetime (8-11pmET), perhaps boosted by the oft-promoted Planet in Peril, CNN also came in first. CNN averaged 540,000 viewers in P25-54. FNC averaged 518,000. And MSNBC averaged 311,000.
In total viewers, FNC was the big winner, with the 8pmET version of The O’Reilly Factor leading the pack with 2.75M viewers.
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MSNBC chose to stick with its doc block (10p-12M ET).