Couric/Vieira Publicity “Onslaught”

By Chris Ariens 

Marketwatch.com‘s Jon Friedman writes, “look for an onslaught of publicity as the media mark the first anniversary of Katie Couric as anchor of The CBS Evening News – as well as that of Meredith Vieira as co-host of NBC’s Today.”

In the past year, Friedman writes, “Couric’s real challenge was measuring up to her glorious past at Today, where the show was No. 1 and she was the star.” Meanwhile, “Vieira fulfilled NBC’s goals for her. She didn’t alienate viewers or colleagues. Today [is] still at the top, though ABC’s Good Morning America has been gaining ground.”

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