Broadcasting & Cable’s J. Max Robins writes: If Katie Couric “adds as little as half a rating point to CBS Evening News and improves its demographics — which I think she’s likely to do — she will have more than paid for herself. (Remember: Part of that paycheck is amortized against her contributions to 60 Minutes.)”
More: “Conversations with scads of agents, lawyers and network brass only confirm this state of affairs. Amidst all these high-profile talent negotiations, there was near consensus on one point: When someone is seen as ‘a scarce resource,’ says one exec, ‘we back up the Brinks truck, and deals get done with amazing swiftness.’”
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