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U.S. News columnist Bonnie Erbe writes: “Now that Katie’s made it official, we question whether her loyal female viewers wil follow her from her morning digs on NBC’s Today show to her new day job anchoring the CBS Evening News. If she can pull that off, she will have performed a television ratings feat of herculean proportions.
The Nielsen Co. has been kind enough to provide the following breakdown of the morning and evening newscast audiences by gender. Since September 2005, the morning news shows have tended to lure audiences that are about two-thirds female and one-third male.
Good Morning America (ABC) — male 33.4 percent / female 66 percent
Today (NBC) — male 34.5 percent / female 65 percent
The Early Show (CBS) — male 38.5 Percent / female 61 percent
But the CBS Evening News skews less decidedly female — at 58 percent…”