The CBS Evening News with Katie Couric “has made a lasting dent in the evening news viewer totals of the competing networks,” MediaWeek’s John Consoli says.
Example: “During the week ended Sept. 29, her telecast drew 1.9 million adults 18-49, the same as ABC and 100,000 more than NBC. Last year during the same week, CBS drew 1.4 million viewers in the demo, while NBC drew 2.4 million and ABC 2 million. That means CBS is up 500,000, while NBC and ABC are down a combined 500,000. Couric also drew about 200,000 more viewers in the 18-34 demo, while NBC came up 200,000 shy, and ABC lost about 80,000…”
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