Couric Needed A Soft Launch

By Brian 

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“At last month’s Hollywood Radio & Television Society luncheon, CBS Corp. CEO Leslie Moonves shared his philosophy on the best way to promote his company: ‘under-promise and over-deliver.’ A sound strategy — and one that his company’s news division unfortunately failed to heed with the carnivalesque launch of the CBS Evening News With Katie Couric,” J. Max Robins writes in B&C.

He thinks a soft launch would have been smarter…