Couric Needed A Soft Launch

By Brian 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

“At last month’s Hollywood Radio & Television Society luncheon, CBS Corp. CEO Leslie Moonves shared his philosophy on the best way to promote his company: ‘under-promise and over-deliver.’ A sound strategy — and one that his company’s news division unfortunately failed to heed with the carnivalesque launch of the CBS Evening News With Katie Couric,” J. Max Robins writes in B&C.

He thinks a soft launch would have been smarter…

Advertisement
Advertisement