Cooper Averages 601,000 In 1st Week

On Thursday, Nov. 10, Anderson Cooper 360 averaged 535,000 viewers, with 199,000 in the 25-54 demo. (The numbers are down 15 percent from the debut figure of 631,000.) At 10pm, Cooper averaged 802,000 viewers, and at 11pm, he declined to 268,000.

New York Times: says Cooper had a “pale week.” The show drew an average of 601,000 viewers from Monday to Thursday.” By comparison: “In October, when Mr. Cooper and Aaron Brown were co-anchors of NewsNight, that show’s average audience was 698,000.”

Between Monday and Thursday, FNC’s On The Record averaged 1,794,000 viewers, and MSNBC’s Scarborough Country averaged 371,000.

> CNN says the program is up in the younger demographics. In the 25-54 demo, Cooper averaged 221,000 viewers in his first four days, up 9 percent from the same time period last year.