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NBC News, along with parent company Comcast and NBC-owned WMAQ in Chicago, have announced a pledge of $2.7 million for the Museum of Broadcast Communications, which is slated to open later this year in Chicago.
NBC News and WMAQ will donate historic artifacts and video clips to the museum, which will encompass both the television and radio industries. Comcast will donate up to $500,000 in 30-second advertising spots to promote the museum every year.
“This important institution will tell the story of American radio and television, and the important place of news in that story, to generations of scholars and visitors,” NBC News president Steve Capus said in a statement.