CNN’s Prime(ary) Problem

By Chris Ariens 

Portfolio.com’s Jeff Bercovici talks to CNN about the network running fourth place in prime time, so far, for the month of March:

Through March 17, CNN trailed not only Fox News and MSNBC but also its own sister network, Headline News, on nine out of 17 days. On one day, March 13, CNN even drew fewer 25-to-54 viewers than CNBC — the first time that’s happened since November 2007. And of the eight days it finished higher than fourth in the demo, five were either Saturdays or Sundays, typically the lowest rated nights for the news networks.

CNN’s response: “CNN is having its best March in prime time among total viewers since 2003 (Iraq war) and its second best March in adults 25-54 (also since 2003/first best 2008). CNN is not blowing with the political winds, but is continuing to grow by providing reliable, respected journalism and we will continue to offer straight forward reporting that includes a broad range of information, opinion and fact.”

And there’s more

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