A breaking story (Minneapolis bridge collapse) at the beginning of the month and a three-part, six-hour documentary (God’s Warriors) at the end helped CNN have, what it calls, its “best month since September 2005 in Monday-Sunday Prime.”
Click continued to read their press release…
August 2007 is CNN’s Best Month Since September 2005 in M-Su Prime
God’s Warriors Wins Prime Demo Every Night It Airs
Anderson Cooper 360 10p Hour has Best Delivery since Launch in Both P2+ and P25-54
Larry King Live at 9p Has Best Delivery since September 2005 in P2+
CNN Reaches 13.5 Million More Viewers than FNC in August
HLN’s Robin & Co. Beats MSNBC’s Morning Joe in Both Total Viewers and Demo in August
Headline News from 9-11p Posts Double Digit Gains in Both P2+ and P25-54
In August, viewers turned to CNN for the breaking news and signature programming, giving the network its best M-Su Prime for the month since Hurricane Katrina in September 2005. (Attachment)
CNN’s unprecedented three-part documentary series God’s Warriors eclipsed the competition every night it aired from 9-11p. (Attachment)
This month Anderson Cooper 360 at 10p had its best deliveries in both P2+ and P25-54 since its time-period launch in November 2005 and Larry King Live at 9p posted its best delivery this month in P2+ since September 2005.
In August, CNN had its greatest reach this year, posting its largest P2+ reach advantage over second-place FNC in four years (September 2003). CNN is watched by more people, on more platforms and in more places than any other network.
P2+
CNN 71,313,000 (23% advantage over FNC)
FNC 57,783,000
MSNBC 52,875,000
HLN 52,650,000
P25-54
CNN 33,728,000
FNC 25,783,000
MSNBC 25,577,000
HLN 25,018,000