CNN Wants You To “Impact Your World”

“CNN plans to go beyond reporting the news by directing its viewers to charity and relief efforts involved in some of their stories,” the AP reports.

Here’s the press release for the new “Impact Your World” initiative. It was conceived by Tonja Brown, a CNN marketing employee.

“Take action! When disaster strikes or horrible events unfold, these are opportunities to effect change,” the portal says. “CNN is helping to empower the individual who has asked, ‘What can I do?'”