Less than three years after it acquired Zite, CNN has sold the news reader to Flipboard, the magazine-format mobile news aggregator.
As part of the deal, CNN and Flipboard will enter into a partnership that will allow CNN to expand its mobile reach and take advantage of Flipboard’s technology and mobile sales strategy.
“Flipboard has created an incredibly immersive and valuable advertising experience,” said KC Estenson, SVP & GM of CNN Digital. “By tapping their expertise, we will create new revenue opportunities and expand CNN’s already massive mobile audience. With this deal CNN is invested in the long term success of Flipboard.”
Beyond the announcement of today’s deal, Flipboard readers can now find CNN’s global news and information content in the News, Entertainment, Technology and Business sections.