CNN has launched a new web site today, titled “The League of First Time Voters,” today, which will take aim at young voters in America.
The site will include information, maps and voter registration forms for visitors. Also available will be a video archive and links to political web sites.
CNN’s Rick Sanchez will front a series of special reports on young, new voters in the 2008 election, which will air on television and on the web.
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Responding to the intense interest the American public has shown in the upcoming election, CNN will launch the “League of First Time Voters,†a multi-platform programming initiative designed to inform, involve and empower individuals passionate about this election cycle.
Beginning today, the day before Pennsylvania voters head to the polls, the League of First Time Voters will launch its online home, available at www.LeagueofFirstTimeVoters.com and www.CNN.com/League. The special section will provide users with practical, convenient access to the most current election information. Content will include an interactive map, clickable by state, that reveals voter registration information and state-specific facts and data; detailed candidate profiles and platforms; examination of salient issues; current delegate counts; an extensive video archive allowing users to hear from the candidates in their own words – raw and uncensored; and links to relevant political Web sites and other resources.
“Millions of viewers, incredibly energized by this presidential campaign and by these candidates, have turned to CNN for our independent, incisive political coverage and debate programming,” said CNN/U.S. President Jon Klein. “The League provides us with the opportunity to empower those who haven’t voted before and those who haven’t taken part in the election process to have a voice this political season.”
These new voters – many of whom are young, new U.S. citizens or simply energized by this election unlike ever before – will also be examined by CNN’s Rick Sanchez in a series of special reports that will appear across CNN’s television and networks and digital platforms. Sanchez, who will interview Pennsylvania residents in the lead-up to that state’s primary, will report on what motivates these new voters and will examine the impact they may have on Election Day. These segments will air regularly on American Morning beginning with today’s launch and throughout the weekends on CNN.
“More people are turning to online news sites for election news this year than ever before, and the League will help them stay informed and get connected,” said Mitch Gelman, senior vice president and executive producer of CNN.com. “We are excited to create a place for people to find simple, fun ways to learn more about the candidates, issues and events that will inform their important choices.”
According to the most recent U.S. Census figures, there were nearly 200 million individuals eligible to vote in 2004. Of those eligible voters, only 142 million registered to vote, and 125 million went to the polls to cast a ballot in the 2004 presidential election.
By signing up at www.CNN.com/League, users will have access to additional benefits, including details on new polls, sneak peeks at new enhancements to the site and special e-mail alerts and newsletters.
League members also will be encouraged to share their firsthand accounts of what the election process means to them through video, photo, audio and text submissions to iReport.com, CNN’s recently launched user-generated community Web site. Those iReports related to the League of First Time Voters will be available at www.iReport.com/tags/League, and iReport.com contributors also may gain recognition by having the material they submit to the site – once vetted and approved for use – appear on a CNN network or CNN.com.