CNN is having a rough start to February in the primetime demo (8-11pmET). While the network had a strong enough January to pull back into second place among the cable news networks, CNN has twice finished behind CNBC this week (Tue. and Wed.) in younger viewers — and once behind The Weather Channel (Wed).
It could be an isolated, low-rated week, but CNN has only finished in 5th place (behind FNC, MSNBC, HLN, and CNBC) in the primetime demo four times in the history of the channel prior to this week.
In total day demo, CNN has fared a little better, coming in third behind HLN, ahead of MSNBC.