CNN Expanding Zahn Segment To Web

By Brian 

“CNN this week will extend a popular segment from the series Paula Zahn Now to a multitude of digital platforms,” AdWeek reports.Life After Work, a weekly segment from Zahn’s show that examines retirement lifestyles of baby boomers, will be spun off as a hub on CNN.com.” It’s sponsored by Ameriprise.

More: Starting Jan. 11, the microsite “will feature video clips from the show, expanded coverage of the subjects profiled, photo galleries and various interactive elements.” And “clips from the show will also be available via CNN’s video-on-demand platforms on various cable providers…”

Advertisement
Advertisement