Eleven media organizations, including CNN, ESPN and Fusion, have launched on Snapchat’s “Discover” platform, where they hope to reach the elusive millennials who have other things to do than sit down for scheduled newscasts. NPR’s David Folkenflik opened the app to see what CNN was offering in the discover feature. CNN did a “historic” Snapchat interview with Rand Paul, and a feature on designer drugs and sex in Silicon Valley. “The mission is consistent for us across every platform, and that is to deliver the most compelling stories, the most compelling content, that we can,” Andrew Morse, general manager of CNN Digital, told NPR. “It’s not about water skiing squirrels and cute kittens.”
ESPN, meanwhile, promised its usual fare–highlights, photos, reporting–only with a slightly different style. “We’re going to do it in a custom way that rings true to the Snapchat platform,” said Raphael Poplock, vice president of games and partnerships for ESPN.