Broadcasting & Cable‘s Jim Benson talks with CNBC President Mark Hoffman about the looming battle with Fox Business Network:
On the CNBC deal with the WSJ: “We’ve had a 10-year run that has been extraordinarily strong, with real quality content, and I expect it to keep going.”
On potentially losing talent to FBN: “I wouldn’t be surprised if our people are getting calls. We have an exceptional, talented group of people on the air and behind the scenes, so it makes perfect sense to me that, if you are trying to start a new business network, you would try to find the best people.”
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Is CNBC is “prepared for FBN’s arrival?”: “We have spent the last 2 1/2 years on getting better and delivering a better product.”