CNBC’s Best August in Five Years

By Chris Ariens 

More from the August ratings reports. During Wall Street’s rocky month, CNBC’s 5am-7pmET programming averaged 87,000 viewers in the 25-54 demo. According to the net, its their “best August since 2002 and up +50% versus August 2006.”

Other highlights are in the press release after the jump… (note too, the caveat at the end of the release about Nielsen’s audience universe being limited to ‘in-home’ measurement.)


CNBC’s August Ratings More Than Tripled Since 2005

ENGLEWOOD CLIFFS, N.J., August 28, 2007—During one of the most volatile months the markets have seen in years, viewers turned to CNBC, First in Business Worldwide for fast, accurate, actionable and unbiased business news. CNBC’s Business Day (M-F 5a-7p ET) had its best August in five years, and August ratings have more than tripled since August 2005.

• For August 2007, CNBC’s Business Day (M-F 5a-7p) averaged 87,000 A25-54, hitting its best August since 2002 and up +50% versus August 2006.

• All 6a-7p CNBC programs had their highest August time period delivery since at least 2003.

o “Street Signs,” anchored by Erin Burnett, had the network’s best August performance in the 2PM hour in nine years.

o “The Call,” (11a-12p ET) anchored by Dylan Ratigan and Trish Regan, and “Power Lunch,” (12p-2p ET) anchored Bill Griffeth and Sue Herera, each had their best August in their time periods in seven years.

o “Closing Bell,” (3p-4p ET) anchored by Maria Bartiromo and Dylan Ratigan, and “Closing Bell w/Maria Bartiromo” (4p-5p ET) and “Kudlow & Company,” (5p-6p ET) anchored by Larry Kudlow, each had their best August in five years.

o “Squawk Box,” (6a-9a ET) anchored by Carl Quintanilla, Becky Quick and Joe Kernen, and “Squawk On The Street,” (9a-11a ET) anchored by Erin Burnett and Mark Haines, each had their best August in four years.

• “Mad Money w/Jim Cramer” (6p ET) had its best August ever and had an impressive 41% growth in just one month.

• “Fast Money,” (8p-9p ET) hosted by Dylan Ratigan, had its best month since February and was up 54% over the prior month.

It’s important to note that the ratings only reflect CNBC’s measured audience. Nielsen Media Research does not accurately measure CNBC’s viewership as Nielsen’s audience universe is limited to “in-home” measurement and does not include “out-of-home” viewing in places like offices, restaurants, health clubs, hotel rooms and vacation homes where CNBC is significantly viewed.