CNBC Ratings Continue Setting Records

By SteveK 

Monday’s record lows on Wall Street saw record viewership on CNBC.

On Tuesday, CNBC had even a higher Total Viewer average during Business Day (5:00amET-7pmET), with 523,000. It was the highest again since September 17, 2001. Squawk Box (6-9amET), Closing Bell (3pmET) and Kudlow & Company (7pmET) had their highest total viewer average of all time.

Yesterday was more of the same (although it was the lowest of the three days in Total Viewers average). Mad Money had its most total viewers, and Fast Money saw its best telecast in the A25-54 demo and Total Viewers ever.

The numbers were stronger than usual this week — but not by nearly as much in the demo. Although yesterday was CNBC’s best demo take since February 28, 2007, out of 495,000 Total Viewers yesterday, just 156,000 were in the demo.

• The Wall Street Journal reports Bloomberg had one of its highest-rated days ever on Monday, when the network aired an interview with Sen. Barack Obama.