TVNewser has obtained an internal memo from John Kelly SVP of sales for the NBC News networks to the CNBC sales team:
2007/08 broadcast upfront is up nearly 30% year over year…the full year national ad sales will be 25% higher than a year ago. Most importantly, we have received the best client feedback we’ve ever had and this translated into extraordinary top line revenue growth.
Click continued to read the memo…
Team:
As we head into the homestretch of 2007, I want to thank the entire CNBC sales team for a fantastic effort. By every metric, we are knocking the cover off of the ball. 2007/08 broadcast upfront is up nearly 30% year over year. 4q07 national ad sales will be up by 34% compared to 4q06 and the full year national ad sales will be 25% higher than a year ago. Most importantly, we have received the best client feedback we’ve ever had and this translated into extraordinary top line revenue growth. As a result, we earned more new client mandates than ever before. The word is out: We deliver customized global, regional and local advertising solutions like no one else in the world of cable news.
Given that CNBC will continue to produce fast, accurate, actionable and unbiased business news and draw the most affluent and educated audience on cable we have an advantage that is unmatched in business news.
Let’s focus on delivering to our clients and closing out the year strong. Thank you. John