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CNBC is partnering with Institutional Investor magazine to launch a number of new products and services, including a conference business and a proprietary research and analytics business.
The two organizations will also share financial news, analysis and information.
Because of their highly specialized focus, the business networks have an opportunity to reach out beyond television and tap new revenue streams in the sectors they specialize in. The deal allows CNBC to go beyond advertising and carriage fees, while also expanding its reach in the lucrative–but highly technical–financial professionals category.
Conferences and custom research are very expensive to produce, but can be extremely profitable, particularly when a big-name brand is behind them.
More information after the jump.
CNBC AND INSTITUTIONAL INVESTOR ANNOUNCE EXCLUSIVE COLLABORATION
Strategic Alliance to Produce Content, Proprietary Research and Conferences
ENGLEWOOD CLIFFS, N.J., February 22, 2011— CNBC, First in Business Worldwide, and Institutional Investor, today announced a strategic collaboration to produce content, proprietary research and conferences.
Under the terms of the agreement, CNBC and Institutional Investor will create an annual investor conference. The first conference is scheduled for September 14, 2011 in New York City. Agenda and details to be announced.
In addition, as part of an exclusive editorial collaboration, Institutional Investor will provide CNBC with customized content for distribution across CNBC’s platforms. CNBC’s unparalleled and in-depth financial news and analysis will also be distributed to Institutional Investor’s high-end institutional audience. CNBC and Institutional Investor will also develop joint proprietary research and create unique co-branded content tapping into CNBC and Institutional Investor’s various assets, brands and experts.
“This collaboration combines the resources of two prestigious global organizations and allows CNBC to further engage the institutional investing industry’s thought-leaders and highly-regarded academics,” said Mark Hoffman, CNBC President. “CNBC is always looking for new ways to provide more premium content and analysis and this alliance with Institutional Investor is a testament to CNBC’s commitment to its investor-focused audience.”
“We have made a reputation challenging conventional wisdom and celebrating noteworthy achievements across our magazine, journals, newsletters, research and conferences,” said Diane Alfano, Chairman, Institutional Investor. “CNBC carries the same reputation for integrity in reporting and matches its strengths perfectly with those of Institutional Investor’s. We look forward to a vibrant and robust partnership as we both combine superior editorial information with peerless global relationships, visibility and distribution.”
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news providing real-time data, analysis and information to more than 390 million homes worldwide. The network’s 16 live hours a day of business programming in North America (weekdays from 4:00 a.m.- 8:00 p.m.) is produced at CNBC’s global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC.com and CNBC Mobile Web (mobile.cnbc.com) offer real-time stock quotes, charts, analysis and both on-demand and live streaming video.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/
About Institutional Investor:
As the preeminent publication capturing the emergence and growth of institutional investors since the late 1960’s, Institutional Investor continues to give its readers a window on the revolutionary impact of pension, endowment and sovereign wealth funds on global financial markets. In addition to the flagship magazine, Institutional Investor publishes newsletters, books, research products, electronic databases and academic publications, including the iconic Journal of Portfolio Management. Institutional Investor Conferences and Memberships deliver the world’s leading asset management firms and institutional investors to foster relationship-building and idea exchange during informal, interactive meetings as well as industry focused research in-between these meetings. Institutional Investor is wholly owned by Euromoney Institutional Investor PLC (ERM.L).