CNBC is expanding its events team with the addition of Alisha Hathaway as vp of sales for CNBC Events. Jonathan Meyers, gm and svp of CNBC Events, made the announcement in an internal announcement to staff earlier today.
In the newly created role, Hathaway will be responsible for growing sponsorship revenue for CNBC’s growing slate of conferences, and will also work with the network’s media sales team on sponsorship opportunities.
Hathaway comes to CNBC after a three-year stint at The Wall Street Journal where she served as global vp of executive conferences.
Below is the internal memo from Meyers:
I am pleased to announce that Alisha Hathaway has been named Vice President of Sales, CNBC Events, reporting to me. In this newly created role, Alisha will be responsible for growing sponsorship revenue from our expanding slate of news-making conferences such as Delivering Alpha, The iCONIC Tour, The Cambridge Cyber Summit and Net/Net. She will originate new sponsor business and work closely with Mark Miller’s media sales team on cross-platform sponsorship opportunities.
Alisha starts today and will be based in Washington, DC, but have a regular presence in the CNBC offices at 1221 Avenue of the Americas in New York as well as CNBC Global Headquarters in Englewood Cliffs, NJ.
Prior to CNBC, Alisha was Global Vice President of Executive Conferences for The Wall Street Journal, building and overseeing a team that sold and managed sponsorships with dozens of brands across hundreds of events. Before joining WSJ in 2014, she served as Managing Director of Events for The Atlantic, ran her own consulting firm and was Associate Publisher for National Journal Magazine in Washington, DC.
Please join me in welcoming Alisha to CNBC.
Jonathan