CBS Sunday Morning Has Best Q2 in 28 Years

By Chris Ariens Comment

CBS Sunday Morning just finished its most-watched Q2 in at least 28 years, since modern Nielsen data has been kept. And this was the first time the 37-year-old broadcast finished the ratings period averaging 6 million viewers. Year-to-date Sunday Morning is seen by 6.01 million viewers every Sunday. That’s greater than the weekday editions of Good Morning America, Today and CBS This Morning.

The Charles Osgood-hosted show was up +4 percent in viewers and flat in the A25-54 demo, compared to Q2 2015. Compared to Q2 2012, Sunday Morning is up a whopping +21 percent in viewers. That growth has not gone unnoticed by the competition. In the second quarter, NBC relaunched its Sunday Today show, hosted by Willie Geist, which is similar in tone to the venerable CBS program.

CBS will also be facing a decision about the future of the program. 83-year-old Osgood, who was off the show for several months this spring, may be stepping down at the end of the year when his current contract is up. He has hosted the show since 1994.

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