CBS News has parted with Shira Lazar, host of the show “What’s Trending,” which ran on CBSNews.com, after Lazar sent out an erroneous Tweet Thursday saying that Apple co-founder Steve Jobs had died.
Lazar, through the What’s Trending Twitter account, issued a somewhat flippant apology on Friday for the Tweet: “Apologies — reports of Steve Job’s death completely unconfirmed. Live on.”
Later, she issued another apology from her own Twitter account: “On behalf of all of us at @disruptgroup we sincerely apologize for the inaccuracy of what was tweeted earlier today. – EP/Host @WhatsTrending.
CBS News execs severed ties with Lazar on Friday and removed all material related to Lazar and What’s Trending from CBSNews.com. Lazar had been working with CBSNews.com since last Spring.
In a 2009 interview with mediabistro, Lazar told us, “My passion and love is broadcasting and media, but hopefully in the end I’m using those tools to impact the world in a positive way.”