“CBS News Is On A Roll!”

By Brian 

Two weeks ago, NBC News was “on a roll,” as a Nov. 28 press release said. Now it’s CBS’s turn: “CBS News is on a roll!,” today’s press release says. Why? Here are the headlines:

> “The CBS Evening News posts a year-to-year gain of nearly one million viewers.”

> “60 Minutes draws its largest audience in more than five years and scores in key demos.”

> “48 Hours Mystery is Saturday’s #1 broadcast in viewers and households.”

The details are after the jump…




> “The CBS EVENING NEWS WITH BOB SCHIEFFER increased its total viewers by +970,000 viewers (8.27 million from 7.30 million) and its household delivery by +10% (5.7/11 from 5.2/10) for the week, while NBC and ABC decreased in both categories compared to last year. “Nightly News” lost -30,000 viewers (10.51 million from 10.54 million) and decreased -3% in households (7.2/13 from 7.4/14), while “World News Tonight” lost -60,000 viewers (9.42 million from 9.48 million) and decreased -4% in households (6.4/12 from 6.7/13). The CBS EVENING NEWS is also the only network evening newscast to post gains for the week, as well as season-to-date, in total viewers and households. For the week, the CBS broadcast narrowed the gap with ABC by more than one million viewers (1.03 million) compared to the same period last year.”

> “60 MINUTES, America’s number one news magazine, drew its largest audience in more than five years last Sunday (11), delivering 19.72 million viewers, the most since March 12, 2000. 60 MINUTES also scored its highest ratings in adults 25-54 (7.0/16) since Jan. 16, 2000 and adults 18-49 (5.6/15) since Dec. 28, 2003. The broadcast finished in the number five spot among viewers and number three in households (12.4/19) for the week, both season highs. 60 MINUTES also won the 7:30-8:30 PM timeslot in households, viewers, adults 25-54 and adults 18-49.”

> “48 HOURS MYSTERY was Saturday night’s #1 broadcast in households (5.5/10) and viewers (7.96m), up +8% in households and +11% in viewers compared to the same night last year. For the week, 48 HOURS MYSTERY was the second highest-rated and second most-watched news magazine behind 60 MINUTES.”

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