Campaign Ad Season Begins, And Fox News Is First

By Mark Joyella 

The first debate is just weeks away, and that means television advertising season has arrived, and it promises to be a blockbuster–with Fox News front and center. “Fox is a revenue driver,” Tim Kay, director of political strategy for NCC Media, told the Associated Press. “It’s extremely popular as the way to reach Republican primary voters.”

The leading spender so far is Florida Senator Marco Rubio, whose campaign has bought $12 million in targeted ads in early primary states. He’s also the beneficiary of an ad running–on Fox News–by a nonprofit policy group, Conservative Solutions Project, which criticizes President Obama’s “bad deal” being negotiated with Iran, and advises viewers “Sen. Marco Rubio is fighting to stop it.”

The Super PAC has spent $3 million on the Iran ad, and reportedly raised $16 million to support Rubio’s campaign.

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