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A slew of entertainment and a relative dearth of news resulted in lower-than normal ratings for the cable news channels last week, while entertainment networks flourished.
Fox News led the way among the cable news channels, placing 6th in primetime and 3rd in total day among ad-supported cable channels (7th and 4th among all cable channels). MSNBC placed 26th and 32nd among ad-suppored channels (27th and 33rd among all channels), while HLN once again rode the Jodi Arias trial to 28th in primetime and 24th in total day. CNN placed 34th in both primetime and total day.
Current TV placed last among all channels in primetime, and 93rd in total day, both below Nielsen’s minimum accuracy threshold.
For the business networks: CNBC led the way during the slow week, placing 67th in primetime and 53rd in total day (68th and 54th among all channels), while Fox Business was 90th in both prime and total day (91st among all channels). Bloomberg TV hasn’t been rated by Nielsen since it launched in the mid-90s.
the full ranker: