Cable Network Ranker: April 2012

By Alex Weprin 

The month of April was a relatively slow one news-wise (even as Mitt Romney wrapped up the GOP nomination). The cable network rankings reflected that reality.

As usual, Fox News was the highest-rated ad-supported cable network, placing third overall in primetime with 1.85 million viewers, behind only USA and History. FNC placed fifth in total day with 1.09 million viewers.

MSNBC placed 27th in primetime and 28th in total day with 754,000 and 425,000 viewers, respectively, while CNN placed 35tyh in primetime and 34th in total day with 508,000 and 357,000 viewers, respectively.

Current TV placed 93rd in primetime and 95th in total day with 36,000 and 26,000 viewers, respectively.

Among the business networks: CNBC saw a slight boost in primetime thanks to NHL playoff games that aired on the channel as a spillover, even as some of its dayside programs saw declines. CNBC placed 51st in primetime with 244,000 viewers, and 55th in total day with 140,000. Fox Business Network placed 89th in primetime and 84th in total day with 53,000 and 57,000 viewers, respectively. Bloomberg TV of course has not been rated since launching in 1994.

The ranker is below.

Apr’12 All Cable Ranker

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