The New York Times’ Alessandra Stanley raises the cross-promotional question of Erin Burnett’s recent Celebrity Apprentice appearance:
NBC keeps testing the limits between news and entertainment in pursuit of cross-promotional synergy.
Ms. Burnett, whose day job is to report on the teetering economy, was shown last Sunday night shilling for Mr. Trump. It’s one thing for NBC to promote the reputation of a business tycoon who makes money for the network; there’s no synergy in denting the credibility of one of its most visible business reporters.
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