Capital New York reports Bloomberg Politics, the multi-platform vertical led by John Heilemann and Mark Halperin, will launch in October, just 30 days before the midterms. The pair will helm a half-hour show in the 5 p.m. timeslot:
In a town hall meeting that lasted about two hours, Bloomberg Businessweek editor-in-chief Josh Tyrangiel, who’s been working closely with [Bloomberg Media Group CEO Justin] Smith on the media-group strategy, described the show as “much closer to ‘Pardon the Interruption’ on ESPN than ‘Meet the Press,'” according to a partial transcript provided by a source. “One of our biggest advantages in politics is we are not ideological, we are not a sewer.” (Presumably the show will share the name of the site: Bloomberg Politics.)