Bloomberg TV Is Bringing Its Daybreak Franchise to the Middle East

By A.J. Katz Comment

Bloomberg’s flagship global morning series Daybreak airs from Hong Kong, London, New York, and Sydney.

Now, it’s coming to Dubai.

Bloomberg TV has announced the launch of Bloomberg Daybreak: Middle East. The program will air weekdays at 8 a.m. in the United Arab Emirates, and will originate from the network’s studio in the Dubai International Financial Centre.

Bloomberg Daybreak: Middle East replaces Bloomberg Markets: Middle East. In addition to airing weekdays at 8 a.m. in the U.A.E., it will also air Sundays through Thursdays on Bloomberg TV and Radio.

According to a network statement, the Middle East edition of Daybreak “bridges the gap between Asia and Europe’s trading days, looking at the most important business, economic and financial issues shaping global markets, with a focus on the Middle East. The Daybreak broadcast and digital video series is an extension of the Bloomberg Daybreak digital brief for Bloomberg Terminal subscribers.”

European anchor Manus Cranny will be relocating to Dubai from London to co-anchor the new morning show with Yousef Gamal El-Din, and will be joined on air by Tracy Alloway, executive editor of Bloomberg Markets from Abu Dhabi and Dubai.

“The relocation of senior anchor Manus Cranny to join our growing network of more than 80 reporters, analysts and economists across 12 bureaus in the Middle East, not only strengthens our global footprint, but gives business and financial professionals deeper access to the region’s newsmakers and market-moving news,” noted Al Mayers, global of Bloomberg Television and Radio.

Cranny, who joined Bloomberg TV in 2010 as an anchor and European markets editor, is seeing his on-air workload increase by 90 minutes each weekday. In addition to anchoring Daybreak: Middle East, Cranny will continue his co-anchor duties for Daybreak: Europe. He will now co-anchor the program from Dubai, between 10.00 – 11.30 a.m. in the U.A.E, while Anna Edwards will continue to co-anchor the program from London.

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