Bloomberg Launches New Morning Show, ‘Daybreak Asia’

By Mark Joyella 

Bloomberg TV announced Tuesday the launch of Daybreak Asia, a new morning newscast aimed at “delivering viewers the most pressing global business and financial information they need as U.S. markets close and Asian markets open.”

The show will feature a fleet of Bloomberg anchors, with Betty Liu, Ramy Inocencio, Su Keenan and Kathleen Hays in New York, and Angie Lau, Yvonne Man, Rosalind Chin, Haidi Lun and Shery Ahn in Hong Kong.

“The combination of anchors in New York and Hong Kong will tremendously enhance our coverage of global markets, and deliver to our viewers the essential news and information they need to start or close their business day,” said Al Mayers, head of Bloomberg TV and radio.

Daybreak Asia replaces First Up, airing weekdays in Asia and Sunday nights in the US.