Blip.tv Translates I-Reports For CNN

How do CNN’s I-Reports make it from creator to consumer? This Multichannel News feature explains: “Behind the scenes, a software system provided by Blip.tv takes in all of the submitted video or pictures and translates them into a common format.

‘Even with the quality differences, you also have huge format differences,’ said Blip Networks Inc. CEO Mike Hudack. ‘So one thing that we offer that is very important is the ability to take all of that in and transcode it into a common format, whatever the origin may be.’

Once the Blip.tv software translates the video into a common format, it also sorts and prioritizes the submissions. From there, CNN has a team of editors that look through the submissions, contact the sender to verify that it is legitimate and prepare footage for telecast on a CNN program.” More…