Bleacher Report continues to grow.
The venture appointed Patrick Keane, the former Associated Content CEO who sold the company to Yahoo for $100 million, to its board of directors.
“Patrick’s experience at Associated Content, Google, and CBS brings a unique collection of digital media perspective to what Bleacher Report is building,” Brian Grey, Bleacher Report CEO, said in a statement. “We are excited to engage Patrick with our brand on a strategic level and look forward to working closely with him to help shape the future direction of Bleacher Report as the next-generation digital publishing platform.”
The company also recruited two new sales directors.CBSSports.com veteran Brian Kelly joins as West Coast sales director, while Burst Media New York sales manager Ryan Gould will handle the east side of the country.
“The collective experience of Brian and Ryan in the digital advertising marketplace is perfectly suited to help build relationships between Bleacher Report’s rapidly growing audience and marketers who want to engage this compelling audience,” Josh Abrams, Bleacher Report vice president of sales, said in a statement. “The innovation and talent that both Brian and Ryan bring to the Bleacher Report sales team will enhance our ability to deliver creative and effective brand marketing programs.”